On the 28th of August Lara, Darren, Ashanya and Josh W went to IGA. This week our topic was advertising and marketing. Marc taught us that it is not Ritchies who make the ads but it is the people who give IGA the products who make up the lines. He also taught us that IGA rarely does ads. The way they create ads is by finding a catchy line and then finding someone who a lot of people in the public know.
Then he introduced us to Bruce who is a rep. from Berttochi. He is a little bit different to Karen. He is also a marketer. Bruce told us that he comes to IGA and looks at IGA’s products to see if there is enough Berttochi. He has worked for Berttochi for 6 or 7 years and at another place at 20 years. He said that he stopped working at the first place that he worked at because they only supplied 30% of the products requested by businesses. For example if IGA requested 100 products his old business would only provide 30 products. Then if another brand provided the same products but with 100% IGA would get it from another brand and not from the brand which could only provide 30% of IGA’s request.
Then Marc asked us to face up his products in the deli because the boss of IGA Fred Harris is coming in. He only comes once a year so everyone in the store was rushing around so that it would look nice. We were so excited because this is a very rare experience. Then Marc told us that Fred’s visit was delayed so we had to go.
Despite the disappointment it was still a great trip!
By Ashanya, Lara, Josh W and Darren